WHAT DO OUR CLIENTS SAY?

THE 1st SHOPPER MARKETING BOOK

A QUICK GUIDE TO PACKAGE PROMOTIONS

INFORMATION AND PROPOSAL REQUESTS

Markus Ståhlberg,
Group Managing Director
markus.stahlberg@phenomena.fi

PRESS RELATIONS AND JOB APPLICATIONS

Ville Maila,
Group Planning Director
ville.maila@phenomena.fi

WELCOME TO OUR OFFICE!

  OUR MISSION IS TO INCREASE IN-STORE PURCHASE DECISIONS

Phenomena specializes in increasing in-store purchase decisions for FMCG brands. Our expertise in promotion mechanisms is based on analyses of more than 500 promotions in terms of sales results and cost effectiveness. Phenomena’s promotion planning begins with defining a measurable goal and ends with an analysis of the result. Read more about our approach in our publication A QUICK GUIDE TO PACKAGE PROMOTIONS.

  PHENOMENA GROUP

Phenomena Group is the first Shopper marketing company in Europe. We focus exclusively on the consumer packaged goods sector. Our clients include Europe’s TOP 10 suppliers as well as important local manufacturers. Our comprehensive promotion service includes: promotions, concept planning, in-store material, and acquisition of premiums as well as co-operation and licence negotiations. On an international level, Phenomena’s promotions differ from those of their competitors in that they increase purchase decisions. Our promotion expertise is based on an understanding of the different chain concepts in the FMCG sector, Shopper purchase behaviour and promotion mechanisms. Our clients always get a promotion proposal free of charge. The best way to get more information about Phenomena is to ask for a free promotion proposal. ASK FOR A FREE PROPOSAL NOW!

  WHAT IS OUR EXPERTISE BUILT ON?

Phenomena Group was founded in Helsinki, Finland, in 1999. In 1999-2002, we focused mainly on designing in-store materials and displays. From 2003 on we are the first company in Europe to focus exclusively on Shopper marketing. We have offices in the most important European countries. Every year we plan more than 100 major promotions and analyse more than 1000 significant international promotions. Our promotions are reliable, because we know the concepts of the trade and the promotion legislation in all European countries. FIND OUT HERE what the Marketing Director at the sweets manufacturer Leaf, Minna Cousins, says about cooperating with Phenomena.

  SHOPPER MARKETING

Among all industries, Consumer Packaged goods marketers face the most challenging marketing environment. The shoppers have to make their purchase decisions from among tens of thousands of products in just a few minutes. In the store, the purchase decision to buy one product is made in only 5 seconds on average. This also creates a truly unique opportunity for marketers, which is called Shopper Marketing. READ MORE about shopper marketing at wikipedia.