Promotion Design Intelligence

Phenomena delivers innovative promotions that activate your target group to product trial or brand loyalty. We welcome your brand to take advantage of our Interactive Promotion Platforms, Best Practice Promotions and Custom Innovations based on your brief. Our key compentence areas cover all core phases of CPG-marketing process:

 Promotion Mechanism Design
 Interactive & Digital Promotion Platforms
 360 degree promotion planning and execution
 Trade Story Presentations
 Package Design & Point-Of-Sale Communication

Creativity through analysis

Phenomena’s creativity is based on analysis. We design, implement and analyze over 100 breakthrough promotions annually. Based on this analysis we have created a database of 500+ promotions that are cateogrized by their effect on product trial and brand loyalty. To turn these insights and conclusions into understandable format, we have divided the data into four matrices that show the optimal promotions for the selected objective for low- or higher involvement categories and brands.

Custom solution for your brand

In order to create an optimal promotion for your requirements., we need to understand your brand and objectives We follow a straightforward briefing process, in which we will send you 10 core questions by email. In order to get thee process started, you will need to answer these questions.

We believe in options, so our planning team is prepared to give you at least 3 alternatives that meet optimally the different requirements of your brief. Our process is be a constantly iterating one, in which our planning team will give you with more specific questions to drill into the core of your brand. As a result you will be awarded with a promotion that meets your needs internally, for your trade customers and most importantly for your consumer and shopper target groups. And guess what, it’s free! Hard to believe? Press the button to learn more.