brainwashing

noun
brain*wash*ing \ ˈbrān-ˌwȯ-shiŋ \ -ˌwä- \
1950{ds||1||}
  • a forcible indoctrination to induce someone to give up basic political, social, or religious beliefs and attitudes and to accept contrasting regimented ideas
  • persuasion by propaganda or salesmanship
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